usa: "PS4 has already sold more units this week > the last several months combined"

[JRPGfan]

colafitte said:

One has to wonder how much profit do Sony really get with PS4 at 200$ instead of the usual price...

Oversimplifying things to prove a point....If a PS4 costs, as an example, 190$ to produce, distribute and market it, that will give you 10$ profit per unit at 200$ instead of 110$ profit per unit if you sell it at 300$. You need to sell waaaaay more units at 200$ to reach the same profits than if you sold the console at 300$. In my opinion, those bundles at 200$ are more a marketing tactic than anything else and that's why the stock is always so small. And this is without counting the games you're putting in the bundle for free.

I know is a cheap and a innacurate example of how things really work but it's the easiest way to explain my point, and why Sony is not going to drop the price for PS4 if they still keep a comfortable pace of sales at 300$. Sony learned a lesson with PS2 and PS3 back in the day:

Profits > Sales.

But then you have to factor in that the avg. PS4 owner has like 11 games bought for it.
And around 40% of PS4 users have PSplus.

Selling more Units = more profits (just not on the sale itself, but on the games+services).