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Jumpin said:
zorg1000 said:

Ya but why do big holiday deals when you can sell ~20 million without them?

28 million with them.

Seriously though, that's up to their accountants, it might be that price drops at this particular time won't significantly increase sales output. There are various strategies that can be used to generate enough interest to maximize holiday sales. As a business, it would be in Nintendo's interest to take the cheapest option possible. Having a gigantic Q3 could also mean a slower Q4, or even a slower 2020 altogether. Part of the major reason for much slower Wii sales in Calendar 2010 was the price drop for the holiday quarter in 2009 (which I believe is still the highest-selling quarter for any home console ever); but that was only hardware, Wii enjoyed heavy user usage and strong software sales in 2010/FY2011. Another factor to consider is the schedule for upcoming hardware, the Wii got the price drop about a year in advance of the 3DS release, and 2 years in advance of the Wii U release - if they wanted to extend the life of the console, they might have held off on a price drop until later.

3DS price cut in 2011 is another good example, it gave the illusion that 3DS was a highly desirable piece of hardware but all it accomplished was making sales more front loaded.



When the herd loses its way, the shepard must kill the bull that leads them astray.