PS4 is way past the time for another price cut

[The_Liquid_Laser]

RolStoppable said:
With Sony's second downward revision of PS4 shipments for the current fiscal year, it's safe to say that the original forecast factored in a permanent price cut that ended up not happening.

I'd say that's because of an external factor that Sony didn't see coming, because a reduction of 2.5m units through two quarters this late in the lifecycle is unlikely due to things that are under Sony's control. What happened is that Nintendo didn't cut the price of Switch, and Sony likely wants to be perceived as the premium brand in console gaming, so they can't cut the PS4's price with that long term goal in mind, neither of the base model nor the Pro SKU. So Sony takes a hit in unit sales for the sake of that image, because said image is deemed more valuable in the long term than the unit sales in the short term.

This is a good point.  PS4 is technically last gen, but they don't want people to see it as last gen.