New Nintendo Switch Experience (Learn More on September 12)

[Cerebralbore101]

super_etecoon said:

Cerebralbore101 said:

I get that. The problem is that these sort of things are rarely just marketed as fun. They are marketed as good exercise. Want to charge people money to play fetch with your dog for fun? No problem. Want to charge people money to play fetch with your dog and claim it will make them lose 20 lbs in a month? Now we have a problem. 

That's not Nintendo's marketing.  They are interested in people being active...but being active doesn't equate to weight loss.  Nintendo always handles their marketing in this respect safely and without promise.  Nowhere in that commercial did I see anyone look at their weight on a scale at one point, and then show excitement at looking at it again in another shot.  That would be marketing 101 for a weight loss program.  WiiFit focused more on wellness, balance, and breathing than anything else.

I know there are devices out there and companies who push certain miracle ideas with the sentiment you have expressed, but that isn't happening with Nintendo.  Their focus is simply on fun and finding new ways to get people to have fun.  I think this is aimed more at people already on a Pilates routine who will now have a way of gamifying their existing routine.  Tht sounds like a beautiful thing to me. Gamification is always a great way to keep people motivated and energized.

"You will lose weight, or build muscle" is implied in the name Wii Fit. 

Nintendo won't market it in the way you described above. They are better than that. I agree. 

But that isn't going to stop soccer moms, and the general media from being like...