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Chrkeller said:

Nintendo certainly controls pricing of their games and keeps them high. Such is life. From a business perspective I get it, keeps brand equity.  

As an example I would never pay full price for Madden, given I know it will be $10 within a year.  I also really enjoy Borderlands, but may wait on BL3, again because it won't hold value.  On the other hand I day 1 Nintendo games, because it will be 4 years before they hit $20.

Actually this isn't entirely true they don't control the price you personally pay retailers themselves do. The real reason the isn't a drop in price is because their games are always in demand hence why even second hand retailers still charge high prices for them.