How about summer break? As far as I know some regions started their break only on July 13, so for those it is a big holiday ^^
Also, how about tourists buying games, especially for their Switch if they brought one? Probably not a whole lot who do so, but I'm certain some sales each year come from tourists for their handhelds.
The Nintendo eShop rating Thread: http://gamrconnect.vgchartz.com/thread.php?id=237454 List as Google Doc: https://docs.google.com/spreadsheets/d/1aW2hXQT1TheElVS7z-F3pP-7nbqdrDqWNTxl6JoJWBY/edit?usp=sharing
The Steam/GOG key gifting thread: https://gamrconnect.vgchartz.com/thread/242024/the-steamgog-key-gifting-thread/1/
Free Pc Games thread: https://gamrconnect.vgchartz.com/thread/248138/free-pc-games/1/