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All the time, without realizing it. Then sometimes I do become aware. For instance, I'm now in the market for a new vehicle.

I'm looking at Jeeps (word of mouth ads. from my family), Hondas (seen tons of commercials lately), and I'm even considering Chevy because of all those JD Power Awards/Sexy Mom car commercials. I guess I, in some small way as a soon to be father, want to have a sexy mom car? I am confused.

In any case, I was unimpressed by the Chevy SUV lineup and will probably be going with a Jeep Cherokee Trailhawk/Elite Trailhawk or a Honda Passport.