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OPi said:

1. Amazon is extremely popular in Europe

2. Why should buying patterns be different at other (smaller) stores?

In the USA isnt Amazon like ~10% of the videogame market only?

Im pretty sure (without any factual sources to back this up) that physical store fronts make up a larger market share in europe than in the US.

the "why should buying patterns be differnt at other stores?" is a good point though.