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S.T.A.G.E. said:

Thank goodness for Steam. They saved PC gaming where Microsoft had no real plan of action (or IP outside of Halo) to lure people to live. Even then, they made Halo 3 exclusive to secure their lead over the PS3. See, it was those moments (as you alluded to earlier) when they realized exclusives mattered.

MS has finally realized this gen that the money isnt in the console market anymore. They can make more money without the billions being lost in the console market which isn't rocket science to work that out. They could have easily done another Steam however why would they invest heavy to compete with Steam when Steam already sells Windows for them? I showed you a graph of more than 70% of Steam Users using Windows 10. That's a lot of users, Thats all MS want to see. When Steam wins, MS wins. No different to how MS want Mixer to have more users than Twitch. They want that eco-system.

https://www.statista.com/statistics/265033/proportion-of-operating-systems-used-on-the-online-gaming-platform-steam/

The reason MS supported the Xbox and 360 was because they needed to save Direct X, that console needed to be popular to drive forward DX to devs. Which it succeeded. Its why it was going to be called the Direct X Box. Thanks to games like Halo which single handed took on all of Nintendo and Sonys IPs and still managed to sell consoles and games to great success. Halo 3 was that good, even Sony trolled the Wiki as mentioned below.

https://n4g.com/news/65101/sony-insults-halo-3-on-wikipedia

In 2007 Sony insults Halo: On the Halo series page at Wikipedia, an edit originated from Sony Computer Entertainment casts aspersions on Microsoft’s Halo 3. In the Halo 3 section of the Halo page, Sony added “(Halo 3) wont look any better than Halo 2.” Since then, the Halo page has been corrected and locked from further vandalism. 

Currently Win10 store acts more like a X1 console than a Steam/Epic store which works fine for them. Its not competing with Steam directly anymore, or not at the same pace as the Epic Store is competing. MS are now just using the Win10 store to play console games on PC giving another incentive to own a Win10 OS over there competitors. Its decisions like these which is why MS make so much money quarterly. Corps want you in there eco-system and currently X1 doesn't need to be the only way to drive that strategy forward. Azure, Windows 10, Software Programs, Games and Social Apps like Mixer is the future of bringing the money to the MS bank, not how many Surface Pros, Nokia Phones or Xbox hardware sell.

Last edited by Azzanation - on 03 August 2019