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EA has never supported Nintendo.  This goes back to the NES days when they had every financial reason to do so.  EA's founder, Trip Hawkins thought the PC was the future of gaming during the mid 80's, and then the NES comes along and proves him wrong.  Spitefully he resists supporting the NES, and when the Genesis launches EA's full support goes to it instead.  

Trip Hawkins has been gone for a good while now, but the anti-Nintendo sentiment has never left.  At this point it's just part of their corporate culture.  They hate Nintendo without even knowing why.  It goes back to the saying, "well that's the way it has always been done".  For EA, hating Nintendo is the way that it has always been done.  It flies in the face of reason, and yet they will always find a way to hate Nintendo.