Consumer friendly, maybe. Art? No. As a purist myself, I'm very much not a fan of this idea that more options is always a better thing.
I care not at all about a game being considered art. I care that I enjoy myself while playing.
As an example, Fallout 4 has two upper difficulties: Very Hard, which simply makes everyone, including your character, into bullet sponges; and Survival, which increases the lethality of attacks greatly, which I really like, but also includes a lot of other game-play changes, like restricting saves to when you sleep, which I hate. What did I do? I downloaded a mod that allowed me to play on Very Hard but with the lethality of Survival, which I enjoyed a lot more than either mode as they were programmed by the developers. Enjoyment, to me, is what gaming should be about.
And, at the of the day, the option to change the gameplay also includes the option not to change the gameplay.