These words "blue ocean" and "hard core" like...they mean nothing to me and often serve as PR blanket terms.
You do understand that Nintendo didn't just make up the term 'blue ocean'? It's not a PR term at all, it's a specific business strategy term, it has a Wikipedia page explaining how it was invented by French business professors, and is a real strategy that many companies in many sectors find valuable. Otherwise, if Nintendo's citation of the term makes zero actual sense as you suggest, every business analyst would say they are insane and imcompetent for citing competely irrelevant business strategy. Yet AFAIK that didn't tank their stock price, so alot of business analysts who are very familiar with the technical term "blue ocean strategy" seemd to think it was pretty coherently applicable to Nintendo.
You now say "you don't care what Sony or Nintendo have to say about issue" yet your post I was responding to literally stated "I think this is why Sony isn't acknowledging Nintendo as a competitor." the entire topic of which obviously revolves around what Sony says about the issue. So yeah, when Nintendo cites commonly known business strategy and Sony responds congruently with recognizing that strategy Nintendo cited, it seems rather bizarre to claim the simplest most direct explanation is completely incomprehensible and irrelevant.
Last edited by mutantsushi - on 06 July 2019