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Bodhesatva said:

Actually, Squirrel, I think the biggest factor would be that this is a new game, and new purchasers have a significant downward effect on usage trends. For example:

Person A bought the game when the game came out a month ago, and has played it 8 times.
Person B bought the game yesterday, and has played it 1 time so far.
Person C bought the game a week ago, and has played it 3 times so far.

That would give a 4 average. You'll see usage stats go way up for any game as the number of new users decreases and those that have the game have gotten good time in with it.

I think normalizing the data shouldn't be a big problem for any statistical analyst... actually i do know most of the time one do normalize data and remove the possible outliers... cleaning of data is normal and definte process in any analysis, which i have done in my life...

But sure i don't know if they have done it or not... but i expect them to have done it..