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Several factors play into this ...

  1. Only people who signed up for the Nintendo Channel have their statistics gathered. Many people (including a large cunk of Wii Fits target audience) will not sign up for this service.
  2. Wii Fit is selling at a pretty steady rate, and new users will heavily influence the average sessions and play time; What's the average of 14, 10, 6, and 1?
  3. Unfortunately, like any "Fitness" routine, there will be a (farily) large number of people who use it once and never use it again; and another (fairly) large number of people who only dabble with it. If you have 25% of your users giving up after the first or second use, and another 25% who only use it once or twice a week, your average will be low.
  4. There are (probably) a lot of "Core" gamers who bought Wii Fit for the balance board and not (necessarily) for the fitness program. These gamers may have only used Wii Fit once and skewed the statistics.