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Old fashioned enthusiasts will likely be the least likely to understand why and how this will eventually be successfully, just like a lot of them still can't understand how/why smartphone gaming is the most played type of video games on the planet.

I don't know if Google will be the top provider, my bet is Microsoft is the one that is going to really take this concept and lead with it, but Google is no doubt a force that will be pushing Microsoft to offer the best possible streaming service they can and to do so in the here and now not "well maybe 3 years down the line".