Currently Online 
mZuzek said:
Of course, it's also important to keep in mind that marketing plays a large role in how front-loaded movies are or aren't. Every film is more likely to be front-loaded nowadays than they were 10 or 20 or 30 years ago, because the information generally gets to more people and thus more people go see them early. It's not the only factor, obviously, anticipation plays a large role in this too and that's definitely the case for Endgame, but I just thought it was worth pointing out and it's probably the main reason everything, not just movies, has a tendency to get sequels these days, as those are pretty easy to get people hyped for - whereas in earlier decades, word of mouth used to be more of a factor than it is now. |
True. But even nowadays I wouldn't expect blockbuster movies to do close to 45% of their total gross in their first weekend.
As you mention, Endgame had dozens of reasons to behave in the BO like it did, and I think it'll be a while before we see anything like it again (or Avatar...).
