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Avatar was doing some $200 million WW in its sixth week versus what will likely be less than $25 million for Endgame, so keep that on mind when thinking the latter is being cut short. A movie doesn't remain in the theaters if there's no one to watch it.

Titanic was even more a slow burner, specially if you look at ticket attendance, so I guess launches were never Cameron's strong point. I wonder if it'll change with that hefty Disney marketing. Remembering always that, MCU vs Star Wars vs Avatar fanbase disputes aside, it's Mickey Mouse who'll get the money at the end of the day.