When did you first notice that grafix had diminishing returns?

[theRepublic]

It was definitely the 7th generation for me. So around 2005 or 2006. Sure the games looked better than what was on the Gamecube or Xbox, but not by that much. And more often then not, the increased focus on graphics also seemed to come with less in game content. I want more game modes, more levels, more options. I don't care if the graphics have to take a hit to get that.