"Get woke go broke" doesn't mean that someone literally goes broke. It just means that when identity politics and forced diversity is pushed into a given service or form of entertainment, it tends to result in dividing the fan base and loss of revenue and brand power. Sure, Captain Marvel did good, but without all the identity bullshit from Brie Larson it would have done much better. They should have done what Wonder Woman did, just give us a kick-ass female character that's true to the source material without any feminist lecturing and talking down to fans. Only being a Marvel movie that leads up to the biggest Marvel movie of all time prevented this film from becoming a total flop. That's why Disney let her run her mouth without intervening. Same with the latest Star Wars movie. It was going to do well in general terms just for being a SW movie, but if you go into the metrics, it didn't do nearly as well as was internally projected and the brand has suffered considerably because the true fans have soured on it and no longer expect greatness, but rather some stupid politics. The SW franchise has never seen such fragmentation and downward trending. J.J. Abrams has his work cut out him, if he's going to undo all the damage in the last film.
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