Do updates really keep people playing? I've watched people play Fortnite and wonder how they can stay playing it so much when it changes so much and the core gameplay may be ditched week to week. BR games are wearing thin on me, I enjoy them with friends but don't play them on my own. Apex is no different. I'd say out of the ones I've played I prefer Apex due to the characters and their abilities but I've mostly played Blackout because of my brother who plays nothing but.
Haven't played Apex for a little while though, this isn't to do with Apex, it to do with not having anyone to play with or playing more single player games instead (thinking of giving Horizon another play through).