Something to consider is how the PS3 has been performing all year. Here is the North American Weekly sales since the begining of the year:
| 63,040 |
| 56,640 |
| 53,552 |
| 50,921 |
| 48,312 |
| 41,179 |
| 30,588 |
| 27,602 |
| 32,064 |
| 43,632 |
| 32,353 |
| 27,859 |
| 25,843 |
| 24,283 |
| 23,103 |
| 22,200 |
| 22,148 |
| 25,102 |
| 24,661 |
| 23,505 |
| 22,046 |
| 21,079 |
| 19,406 |
| 18,557 |
| 16,477 |
| 17,902 |
This is the three week floating average:
| 57,744 |
| 53,704 |
| 50,928 |
| 46,804 |
| 40,026 |
| 33,123 |
| 30,085 |
| 34,433 |
| 36,016 |
| 34,615 |
| 28,685 |
| 25,995 |
| 24,410 |
| 23,195 |
| 22,484 |
| 23,150 |
| 23,970 |
| 24,423 |
| 23,404 |
| 22,210 |
| 20,844 |
| 19,681 |
| 18,147 |
| 17,645 |
And this is the percentage change in the three week floating average:
| -7% |
| -5% |
| -8% |
| -14% |
| -17% |
| -9% |
| 14% |
| 5% |
| -4% |
| -17% |
| -9% |
| -6% |
| -5% |
| -3% |
| 3% |
| 4% |
| 2% |
| -4% |
| -5% |
| -6% |
| -6% |
| -8% |
| -3% |
So the PS3 has been selling (on average) 5% worse every week from the begining of 2007; this trend would have to be reversed before the sales of the PS3 could really start to pick up dramatically. Is a $100 price reduction large enough to eliminate and reverse this trend?







