Uhm..... that whole article reads like a marketing fluff piece written by Sony themselves. They're getting really desperate to sell it as something revolutionary when it's a mere simple hardware upgrade. Nothing wrong with a straight upgrade, but I can't take all the marketing bullcrap.
Info from sony system architect himself.
Demonstration of an 18x improvement in load times.
Like negative much?
And which console or hardware period isn't ever just an upgrade?