In progress NPD predicting tool

[Bofferbrauer2]

RolStoppable said:

Bofferbrauer2 said:

I was expecting that one for 149-199$, meaning an XBO for 249$ and an One X for 400$ should be possible. Especially the latter could use a pricecut to compete better with the Pro.

Why would retailers sell a digital-only console without a significant markup?

Is the digital-only Xbox One supposed to be exclusively available in Microsoft stores?

That's why I gave it up to 199$. I'm pretty sure by now the most expensive thing in the XBOS is the BD4K disc drive. Remove that and you can have a console with a very low pricetag... and some margin to give retailers to convince then stocking the unit. I calculate the production price of a discless XBO between $120 and $160 (20-25$ for casing, same for mainboard, around $30 for the APU and 20$ for the memory, plus 10-20$ assembly and shipping) depending on controllers, HDD (500GB for about 20$) and pack-in games, so even at $149.99 retailers could get some money out of it.

Plus, since Microsoft will make money with the games and especially gamepass with this unit, there's no reason for them not to subvention the unit to get them to retailers.