The value for Sony in the VR space is not in it's install base/volume but in it's exclusivity. Neither Microsoft or Nintendo have shown any real interest or presence in this space leaving Sony VR exclusively; which is a big deal! VR provides Sony with a similar brand effect as having the X1X be the most powerful or Switch being the only hybrid/portable. It doesn't matter how much volume or use per say (as long as it's not too low).
Sony has taken the gamble of investing in the platform and basically replaced all the small experimental exclusives they used to put out with VR stuff instead. It's an interesting move for a platform holder which differentiates them from their competitors.
I think VR kind of helps define their platform/brand as being state of the art and visionary. I am 100% sure Sony are aware of this and will continue VR support for the branding alone.
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