Erik Aston on 09 March 2007
I've always thought that just running some clips of the "Wii experience" videos would be a solid ad campaign too. But you can't argue with results. Wiis selling out everywhere, and Wii ranked as the second most recognizable new product of any type launched in 2006 by one survey. Wii's marketing has been as good as one could possibly imagine, basically.
"[Our former customers] are unable to find software which they WANT to play."
"The way to solve this problem lies in how to communicate what kind of games [they CAN play]."
Satoru Iwata, Nintendo President. Only slightly paraphrased.
