Update: 25m Players Now: Apex Legends Has 10 Million Player and 1 Million Concurrent Players

[VAMatt]

Kerotan said:

DonFerrari said:

So these numbers are incredible.

Just shows you don't need years of hype to sell a game. 

Well, I think that, in this case, the lack of hype caused a bunch of hype.  You can really only pull that off once in a while, and with absolute perfect control of leaks.  This game was a total surprise, in an industry where that never happens.  That's the marketing plan right there.