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twintail said:
Did anyone expect Phil to say, or MS to do, anything else?

Well, of course not. This is the time for them to display confidence. And I'm sure that even if Sony wasn't going to be at E3, they were still going to say it will be their biggest E3 ever. I mean, it's what they say every year.

https://www.thurrott.com/xbox/154195/microsoft-plans-biggest-e3-showing-ever

https://news.xbox.com/en-us/2017/06/11/e3-2017-id-at-xbox-biggest-lineup-ever/

https://www.kitguru.net/gaming/matthew-wilson/microsoft-to-have-greatest-games-lineup-in-xbox-history-at-e3/

Whether it is for indies or games, or in general, Microsoft tends to tout they're gonna have their biggest conference ever. And with next-gen consoles looming over us, it makes sense to say this.