| Jumpin said: Again, it's shipments, not sales. Nintendo's shipments are not constrained by sales, they're constrained by production. Basically, since launch, they have shipped all their production because the danger of retailers is not being unable to sell their stock, but not having enough stock. |
This is a gross oversimplification. The system is successful but that does not mean they can endlessly stuff the channels. Eventually such a practice will result in a pronounced slump in shipments. And by eventually I mean within a quarter. If 20 mil was only production, they would not have gone into the holidays so far from their goal that people doubted it. Nintendo easily could manufacture far more than was shipped in FY Q1 and Q2. But they wouldn't have shipped that surplus because stores/suppliers WOULD NOT HAVE BOUGHT THEM







