HappySqurriel on 23 June 2008
| BKK2 said: According to Ubisoft: Cowen & Co. analyst Doug Creutz notes that Ubisoft was also on top of the casual gaming trend before everyone else--besides Nintendo (other-otc: NTDOY.PK - news - people )--and tapped into the teen girl market for the DS handheld console. Tony Key, Ubisoft's senior vice president of sales and markerting, says girls under 15 control 50% of DS sales worldwide, but no one was catering to them. In 2007, Ubisoft developed the "Imagine" line, which lets girls play out their figure skating or fashion designing dreams, and "Petz," which allows girls (and boys) to raise virtual dogs or horses. Casual games accounted for 25% of Ubisoft revenues in fiscal 2008, up from 10% in 2007. The company is busy creating even more content that speaks to teenage girls' interests. Key wouldn't reveal results of Ubisoft's research on the topic, but he hinted at social networking. Link |
Even if you assume that Ubisoft is correct (which I would be doubtful) that would mean that there are still more people who are over 15 years old and own a DS than there are people who own a PSP ... Being that there will certainly be people who own PSP systems and are under 15, and this could be a pretty major portion of the PSP userbase (maybe 25% to 50%) it means that the DS is still the more popular system with older gamers by quite a wide margin.
