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DonFerrari said:
OTBWY said:

What market is that Don? Movies? Books? Or ... Video Games? In what market is the Switch killing it?

So all books are direct competitors with same public? All videos? All Cars? Smartphones and Consoles?

Switch, PS4 and Xbox all play games, mostly the same games. A book and a movie are both part of the entertainment market, thus compete indirectly. However, this distinction is nowhere to be found between the current consoles. So if you're basing indirect competition in the range of focus group (which is wrong), what is the difference between the audiences? What goalpost do you have in mind?