Japan Sales Week 1, December 31 - January 6, 2019.

[zorg1000]

colafitte said:

zorg1000 said:

They will eventually try to reach that sub-$200 price point but I dont expect it this year. If they do reduce the price this year, I would expect $249.

Mmmm, if the low the price to $249 this year....mmmm, 4M+ is a lock i guess. But still i think lowing the price is a sign of "weakness" and Switch is not weak at all in Japan. I really think Nintendo is going to try reach 4M for $300 all year.

Lowering the price in year 3 is absolutely not something seen as a sign of weakness. Almost every system, handheld or console, has recieved a price cut by the 3rd year.

With that said, I'm not certain that a price cut will happen this year. I could see them start to release better value bundles, such as the $299 Mario Kart bundle we saw on Black Friday becoming the standard sku. Then there is the revision rumored to release sometime in the 2nd half of the year.

I could see it being an improved sku (like 3DS vs New 3DS) retailing for $299 or perhaps it will be a smaller, better battery sku (like DS to DS Lite) retailing for $249.