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Even if it's optional and minor and the price is only one dollar; I feel that a climate and culture where it's even conceivable to try to sell a red dot for one dollar is a highly problematic one and it shows where the industry is currently headed and situated. All these minor and major things all add up to an industry with less and less regard for a fair trade and consumer respect. Not thinking this a big deal is one thing, defending it a completely different one, I can't see any rational reason to at all.
Even though I'll likely never play a CoD again, I find it upsetting and worrying that the industry is adopting these ridiculous business models in the past few years, there are no upsides to this for us as end users.