BKK2 on 23 June 2008
According to Ubisoft:
Cowen & Co. analyst Doug Creutz notes that Ubisoft was also on top of the casual gaming trend before everyone else--besides Nintendo (other-otc: NTDOY.PK - news - people )--and tapped into the teen girl market for the DS handheld console.
Tony Key, Ubisoft's senior vice president of sales and markerting, says girls under 15 control 50% of DS sales worldwide, but no one was catering to them. In 2007, Ubisoft developed the "Imagine" line, which lets girls play out their figure skating or fashion designing dreams, and "Petz," which allows girls (and boys) to raise virtual dogs or horses. Casual games accounted for 25% of Ubisoft revenues in fiscal 2008, up from 10% in 2007.
The company is busy creating even more content that speaks to teenage girls' interests. Key wouldn't reveal results of Ubisoft's research on the topic, but he hinted at social networking.
Tony Key, Ubisoft's senior vice president of sales and markerting, says girls under 15 control 50% of DS sales worldwide, but no one was catering to them. In 2007, Ubisoft developed the "Imagine" line, which lets girls play out their figure skating or fashion designing dreams, and "Petz," which allows girls (and boys) to raise virtual dogs or horses. Casual games accounted for 25% of Ubisoft revenues in fiscal 2008, up from 10% in 2007.
The company is busy creating even more content that speaks to teenage girls' interests. Key wouldn't reveal results of Ubisoft's research on the topic, but he hinted at social networking.
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