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While the Wii U had many exclusives, apart from Indies that's almost all they had, thus missing some key multiplats like Fifa (crucial in Europe).

It didn't help that the console had a staggering 53 games at launch (!!!), but most of them were ports of age-old games nobody was interested in anymore, and didn't had much for the months to follow. That botched launch cut the legs of the Wii U right off, with the PS4/XBO announcements practically killing any hype the console had left and the publishers all jumped ship (except Ubisoft)

The marketing was horrible, and the communication at the beginning was even worse. I am pretty sure most parents still think it's just an overpriced tablet controller for the Wii.

Because Nintendo had to support the System by it's own after a couple months, they had to churn out games at a fast pace. As a result the quality of the titles suffered a bit. On the other hand I'm sure this situation also helped Splatoon a lot to get pushed forward.

Many gamers were simply turned off by the Gamepad, thinking it was unwieldy and too heavy