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I remember Iwata saying one time, that he felt the strategy of lowering software prices could be dangerous, and for that reason he was concerned.

Because of this, he said depending on the software, prices should be lower out of the gate. He did this with Brain Age, which launched at less than $20.

The so-called "touch generations" line of games in Japan for the DS, also got priced much lower on day one. They needed to establish the value of the software right at the beginning, and never lower prices unless extremely necessary. I think this strategy has worked well for them.