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LGBTDBZBBQ said:

I think Marketing wasn't the biggest offender of Wii U failures. The hardware itself was a huge problem from the get-go. How was the marketing team supposed to advertise that POS when Nintendo itself didn't have a good idea to implement it in the 1st party games?

Marketing in combination with branding/naming was definitely one of biggest reasons why Wii U failed so hard, even months after Wii U launch you had people that thought that Wii U is some kind addon for Wii and that Wii U games can run on Wii, even retailers made those mistakes.