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"Fastest selling" is always the worst PR. But to compound the problem, this is also "Fastest selling (in $ revenue in the US)". $ revenue could have been vastly different than Arkham depending on holidays vs regular months or Sony first party vs WB or a multitude of different pricing strategies and etc. In the end a not very useful thing to say unless you are NPD and want to hide actual numbers behind something that companies and investors want to hear. But for number purists like us, it is pretty much worthless.