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They need to take risk. Nintendo can't compete with two monster companies like Sony and Microsoft in terms of price and power.
If you can read the book Nintendo give the first day employees you realize they have risk in their dna as company.



"Every day I look in the mirror and ask myself: "If today were the last day of my life, would I want to do what I am about to do today?". If the answer is no for too many days in a row, I know I need to change something"

Steve Jobs