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Not sure what the impact was (surely small), but Amazon JP also had a late Cyber Monday campaign starting the same day as Smash release. It wasn't interesting enough for me to buy it, but they were selling special "Christmas sets" for Switch with the console, a game (among several, including Smash), a starting kit and a pretty Christmas gift box for the whole. Could have been nice for families, and timed well with a lot of marketing for people wanting Switch and Smash for a Christmas gift.

 

Would love to know the numbers to see how they managed to ride the wave...