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While I do think crusades like the OPs are silly, all this is going to do is turn people away from Battlefield. It's every bit as childish as some of the criticism. Gaming is a medium aimed primarily at younger people, so a good deal of immaturity is expected, but on the other side is a large corporation supposedly run by adults and businesspeople. This is just plain stupid and creates resentment even in people who didn't care about the changes.