I also want to clear up something about the 5 day vs BF week. There's a reason Nintendo used that period. It allowed the Switch to beat the Wii. My guess is that if they used the BF week, Wii would have won. You have to remember that Wii was a hot item in 2008. It was leaving the shelves almost as soon as it was put up. And for that BF Nintendo offered no deals on the system. It's not hard to imagine quite a few of its sales came from the Mon-Thu period, as there was no reason to wait til Black Friday, which at the time happened in the early hours of Fri morning, not Thu night, like now. Cyber Monday was also a MUCH smaller event than what it is today.







