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DonFerrari said:
And it is baffling that PS4 is still breaking records, Sony projection will be beaten again and who would think that a massive success and nearing 100M at the end of the fiscal year would still be retailing officially for 299 and only 100 USD lower than release, that is unprecedented.

Let's see if Sony still plan on cuts on the near future to keep it on 15M+ route and even be a budget option when they launch PS5 or if they saw that they don't need to go below 299 regular, 199 Holidays to sell major numbers not lose any on HW and still racks royally on SW. I loved my PS1, 2 and even 3. But this have truly been Playstation golden age (even more considering profit-wise and 1st party quality of titles).

Reading through some of the other comments, I don't think it is wise for them to lower that price.  Simply because they will enter a period of being perpetually sold out.  And they will never be able to get back to a health shelf stock until the PS5 arrives.