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TheBlackNaruto said:
My thoughts for this time of year are this. B&M sales shoot up EXPONENTIALLY so it throws the tool off that doesn't take this into account. And that is okay.....the tool is amazing and takes a LOT of work and I truly appreciate the time and effort that goes into this! Very good and accurate tool for the other months but around the Holidays when the B&M sales go up it throws everything into disarray. I don't even think anything even needs to be tweaked really. I think it is fine as is.

I think rather than it just being B&M sales going up, it's more to do with the volume of sales going up and insane deals causing the variation in sales between ranks being much higher. The difference between #1 and #2 has the potential to be a lot larger of a difference than most times of the year. Online sales for Black Friday are getting closer to instore with each passing year.