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Nintendo: Mario, Link, Pikachu, Kirby
Sony: Nathan Drake, Kratos, Sackboy, Ratchet
Microsoft: Master Chief, Marcus Fenix, unnamed Sunset Overdrive protagonist, Jack Joyce

Nintendo was the easiest to pick. Mario and LoZ have been their staple series since the beginning and Pokemon is the biggest thing to ever exist. for a fourth game to represent i thought of Smash Bros but since that game has no mascot, I chose Kirby since he is heavily used to help promote the game, sue to Sakurai being the lead. Sony was easy for the most part, Nathan Drake and Kratos being the most obvious. but then i decided that in order to truly represent the platform, they should be an exclusive, and that threw out a ton of potential icons, leaving me with Ratchet as the most recognizable one. Microsoft was the hardest since most of their games are faceless. Master Chief was the only obvious choice, and Marcus Fenix was a rough second pick. and then just due to having a scarce number of exclusives with notable mascots, Sunset Overdrive guy and Jack Joyce from Quantum Break ended up being the last two