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melbye said:
Obviously Smash Bros has gotten way too much screentime in these Directs, it's going to be big regardless and doesn't need twice as much exposure as the number 2 game. E3 Direct was a huge blunder

I personally didn't really mind it, but I can get why some do. I'm speaking more as a fan of Smash Bros., which is my favorite series of all-time. It's a crossover like no other (possibly surpassing Marvel vs. Capcom at this point) so Nintendo treated it as such, especially when it came to Ultimate. Smash 4 already got so much exposure pre-release and post-release so I wasn't surprised on how much exposure Smash Ultimate is getting. People want to know the roster, the stages, the new mechanics, the presentation, etc. I don't know if it could garner 15 million sales if given smaller exposure (say a direct and 10 minutes of E3). Probably. But who knows. Could it get away with having a limited presence like Red Dead Redemption 2 or Grand Theft Auto and still sell really well? I don't know. I mean it already sounds crazy that any company would put that much into marketing a fighting game, especially when fighting games have not garnered the popularity they once had. But it seems to work for Nintendo with Smash Bros.