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PortisheadBiscuit said:
Kerotan said:

Yeah give it away in exchange for money. It's how business works. 

Business also works where profit is more valuable than just revenue.

So lets see.... if sony decides to "give away" the PS4 and say sell it at $150 ad take a loss of around $20 per console.... hell they even throw in spiderman which is a first party game for them and they own the IP at no extra cost and maybe pay insomniac $10 in royalties for every copy of the game they ship with the hardware. So that takes the loss up to $30 per console. And sell around 10M of that particular loss leading sku to a tune of $300M in losses. 

How many of those 10M new PS4 owners do yopu think will buy at least 1 other game in say the next 3 months? Or an extra controller, or god forbid a PS+ subscription?

There are multiple ways to be profitable..... especially when it comes to consoles.