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I don't know about the Google service. But, my understanding is that the MS service has evolved from basic, straight streaming. I think they're doing some of the work on your local device, thereby greatly reducing lag and improving overall performance without using unacceptably large amounts of data. It's a sort of hybrid of streaming and local processing. Sony's service is just streaming, where essentially everything is handled by a remote device. This is the technology that gives us intolerable lag and low fidelity.

So, to the extent that my understanding is correct, this would mean that the new services are substantially different, and (in theory, at least) substantially better than PS Now.