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I am actually impressed the XB1 continues to do so well in NA. I mean, what are they really doing? If you just compare PS4 and XB1 game libraries, it would seem the PS4 is just far better, having many more exclusives. And yet in North America XB1 continues to be competitive with PS4. In fact, PS4 is down so far compared to last year XB1 is up compared to last year. Has the XB1 released any significant any significant exclusives in 2018? Is it Sea of Thieves? Is that why more people want an XB1 this year? I doubt it.

From what I can tell, the things that might actually help XB1 are
1) the effort to expand backwards compatibility and/or
2) the popularity of battle royale games like PUBG and Fortnite.

Hard to tell which is the bigger factor at this point.