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SpokenTruth said:
MrWayne said:

Can you specify which advertising you mean exactly? The only advertisement I can think of outside of the shop itself is the window that pops up when you log in to Steam after starting the PC.

Yes, that's their advertising. 

I do find it ironic that MS still puts adds on Xbox Live despite being a paid online service.

So you say I can choose between, a) paying 20$ a year or b) a window which provides me with information about the latest releases and sales and can be close within seconds.

I definitely choose b.

Also Valve is not like Facebook or Google, Valves main business is selling games, Facebook and google aren't shops, they don't sell anything. Amazon would be a way better comparison although it lacks the hole community side and other features of Steam.