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My assumption is that most folks will actually do the family plan for $35 and share it with actual family and friends. I know I'm going to do it that way and no I won't with any of you. :P

Though in the end, I'm betting they'll pull in well over $200MM in revenue less the costs for the infrastructure they need for the app, networking, cloud saves, etc. They have to be building up better networking infrastructure for online gaming otherwise this entire path is stupid. I'd expect to see it making a difference over the next couple years.